Faculty of Management
Youth between 18 to 35 form the most extensive user base of digital media, especially various social networks. At large, these users can be categorized into three groups, (i) users who are pursuing higher education at colleges or universities (age: 18-23 years), (ii) users who are in the early years of their professional careers (age: 23-28 years) and (iii) users with professional experience looking to advance their career. They use platforms such as Facebook, LinkedIn, WhatsApp, Twitter, YouTube, and others to engage in personal, social, and professional activities. They are forming their virtual personalities. Statistics show that these users spend over 2 hours per day online, but the return on this time invested by them is still a vague area. This course is aimed at students pursuing higher education to build careers in their field. The course guides them to consider the personal, social, and professional aspects of their lives and use it to enhance career opportunities. The course structure allows the students to plan for the upcoming phases of their career, starting from their first employment and going on to utilize their virtual personalities to progress further.
4ECTS